Trick to Click!

My friend Corey Bornmann from Affportal uses the phrase ‘trick to click’ to describe landing pages that look like this:

You might have seen variations on this type of landing page or banner and that’s because it can work great! Who can resist clicking that ‘play’ button?

The basic idea is to take a screen-shot or pic to use as the ‘video still’, then use Photoshop (or another graphics editor) to make it look like a video player.When selecting the picture to use, browse around Youtube and see what videos make you want to click on them. Usually you’ll find that the image is one that you want to see what happens next. For example, if I see a guy sitting there facing his webcam I am probably not going to be as inclined to click as I would if I saw a big shark just about to bite something (you get the idea!)

You can download the source files for the project above here

Getting creative with this style of LP is the key. The main thing that will influence your CTR isn’t the play button, or any of the video player effects…it’s the picture you use. It can get tricky because you don’t want to mis-represent what you are promoting, yet be provocative enough to get clicked.

One scenario I have seen a lot is using pictures of ‘hot girls’ in the video player frame to promote dating offers. This can be a little deceptive, and often traffic from such tactics doesn’t back out for the advertiser which can result in getting kicked off the offer….so use at your own risk.

Get creative with trick to click and try something that you haven’t seen before.

PPV Landing Page Secrets

Ok no secrets really but now that I have your attention…

I get a lot of questions about landing pages for PPV/CPV traffic. I hate telling people ‘just test’ but sometimes that’s the best approach. There are various types of pages that can work but the main idea is you want to keep things simple and grab the viewers attention.

Think about how these people are being served ad’s; They are surfing along visiting websites, and up pop’s and advertisement. This isn’t something they were actively seeking out so you need to offer them something that is really going to draw their interest.

Forget about a lot of text, forget about trying to ‘sell’ too much…you want to shock the viewer into clicking on your ad.

A common theme I like to use is a really attention grabbing picture. Say I was going to promote an auto insurance offer; I might find a picture of a crazy looking guy/girl saying something like “He saved $xxx on car insurance..why haven’t you?”.

The most common ‘problem’ I see with most landing pages is people are trying to be too…relevant for lack of a better word. I see a lot of landing pages like:

Want to save on car insurance?

<pic of car>

Click here

Now…would that make you want to click or something more like:

How does HE only pay $xx a month for car insurance!?

<pic of the weirdest looking guy you can find>

FIND OUT HOW

See what I’m getting at here? Stop trying to make these nice polite landing pages and really start having some fun with it.

Update on the Affiliate Summit PPV/CPV mastermind session –

Justin Dupre is going to be joining me and sharing some of his own tips, strategies, and insights. It’s going to be a great event and we still have a few spots left so let me know if your interested.